[viewing payed advertising site]Sky’s Sibling NOW TV Streaming Service Drops Discovery Channel

Lin24 2021-8-8

  NOW_Logo_Broadband_and_TV_2021

  Sky’s sibling UK ISP and TV video streaming service, NOW (NOW Broadband), has confirmed to ISPreview.co.uk that they’ve taken the decision to drop the popular Discovery TV channel (usually included as part of the ‘Entertainment Pass‘) and related content from their platform, which will take effect from 30th June 2021.

  Customers began noticing that the Discovery channel was no longer being mentioned on NOW’s FAQ and other website pages earlier this month. More recently, the provider’s support staff have also begun to confirm the change, which is despite Sky reaching a new “long-term” partnership with Discovery last year (here).

  However, Discovery has also launched their own streaming service called Discovery+ (not to be confused with Disney+), and we note that Sky’s deal with the channel didn’t specifically clarify what would happen on their NOW platform in the future. But now we know, Discovery is no more, and it follows the loss of FOX.

  A NOW Spokesperson told ISPreview.co.uk:

  “We are constantly evaluating the needs of our customers and aim to deliver an ever-changing range of high-quality content that they love. From June 30, Discovery content will no longer be available on NOW, however our members can still enjoy fantastic shows from Sky Documentaries, Sky Crime and many more.”

  All this comes after the recent price increase to the NOW Boost add-on service for new customers (currently £3 per month, but increasing to £5 from 15th July 2021), which is currently the only way to get full HD viewing (want 4K.. like every other stream service? Hard luck, NOW hasn’t heard of it!), an extra stream, as well as better quality Dolby Digital 5.1 sound and soon 50fps content (where supported on the sport channels).

  At this point NOW would perhaps point out that they’re bundling the Kids selection of TV channels for free to all customers who pay for the Entertainment Membership, but that’s unlikely to be seen as a positive development by adult viewers and those who don’t have very young children.